Victory Fund
Helping the only national organization dedicated to electing openly LGBTQ people who can further equality at all levels of government.
Key Highlights
- Helped client move from Salesforce to EveryAction, a more sustainable CRM for non-profits
- Improved Information Architecture and site navigation
- Improved multiple Calls To Action for both Donations and Advocacy Action
Discovery
We had two main objectives for this redesign:
1. Overhaul the two sites Victory Fund and Victory Institute
2. Connect their site to a CRM that met strict donation requirements
We conducted audits to understand how the current sites were structured, and identify key areas that were not getting enough user attention.
We held small group meetings with a core web team and we held a few staff wide meetings where everyone was allowed to talk about their work and how it fit into the site. By doing these exercises, we were able to ensure that everyone felt heard and had a voice in the project.
CRM
The Victory Fund also had Salesforce integration problems on their sites. Salesforce is expensive to manage for a lot of non-profits. Victory Fund needed a better way to track donations and organize the data for campaigning. There were also donation requirements we had to meet for donating to political campaigns.
I conducted hours of demos and phone calls to find a solution that met Victory’s requirements and landed on EveryAction who met all of our criteria. We also factored our client’s user experience with the new system in our research since that was a pain point we discovered in initial interviews.
From a business perspective, this is the type of UX work I find important, I found a business solution for our client and helped them establish a partnership for a critical part of their business.
Page Templates
I created a document of page templates I knew each section of the site would need. This helped the design team think about what modular components they could reuse across the site, and it gave the developers a roadmap for building an alpha site.
Launch
Having close family and friends who are LGBTQ and working for a LGBTQ owned company, this project was very personal to me. We launched the site after the 2016 election under a climate of uncertainty. I knew the success of the project would have a great impact on the ability to meet their mission of getting more LGBTQ people in office. I'm very happy to say that 2017 was a historic year for LGBTQ nominees and I know the hard work we put into this project played a part in the wins.
Details
Note: Officials Map was done by another person in my department but I oversaw the project as Director of UX.